Build-a-Book

Logo design

Klutz's Build-a-Book workshop is a magical place where young authors use craft materials and plenty of imagination to make one-of-a-kind books. The Build-a-Book concept has grown from an awe-inspiring warehouse "factory" in Palo Alto (and an enviable field trip destination for local school kids) to a nationwide hands-on program offered in conjunction with Scholastic Book Fairs.

My logo concepts were inspired by the vibrant colors and punch-out foam shapes common in many finished Build-a-Book creations. In the three-color logo treatment (second image below), simple single-color shapes can be swapped out to add variety and whimsy to packaging and collateral pieces.