Brand extension and marketing design
PINTS is an award-winning craft brewery housed in a historic brick building in Old Town, Portland, Oregon. It prides itself on its traditionally-brewed beer and convivial atmosphere.
After a recent re-branding by a top-shelf agency in town, the owners tapped me to extend their shiny new brand and bring new life to their marketing efforts. I designed signage and banners, flyers and social media blasts to keep their customers in the know about what’s brewing at their favorite gasthaus.
In early 2018, PINTS started to can ‘“Awesome Sauce”, a customer favorite. I had recently designed cans for Zoiglhaus Brewery (in Lents, Portland) and Ponderosa Craft Brewers (in Albuquerque, NM) and come to enjoy the challenges of printing dry offset on aluminum. PINTS wanted a can that was simple and unembellished— something that could be easily modified with different beer names as they expand their offerings to thirsty fans on the go.