Printed collateral design and brand extension
Switchboard is a Portland-based start-up that helps colleges and universities create responsive online networks for their alumni and community members.
My friends at Smith & Connors aced the Switchboard re-brand, and then recommended
to their client that I take the lead on flexing and extending the brand to include all of Switchboard’s printed collateral, white papers, and training guides. It's been a continuous process of guiding Switchboard's brand identity to the head of the class, in an innovative field crowded with competitors.
"Thank you so much for making us better, Kayt! It's a pleasure to work with you. Your work is stunning and has helped the growth of our company so very much.”
—Mara Zepeda, Co-Founder and CEO, Switchboard