As the parent company of over 2,000 early education centers, Knowledge Universe recognized that their partnership with The Partnership for a Healthier America presented a remarkable opportunity to promote and inspire healthy lifestyle choices. This initiative positively impacted the lives of more than 120,000 families enrolled in the program nationwide.

I created the Grow Happy logo and compiled a brand library— a collection of images, typefaces and colors that define and unify the Grow Happy message across its many parts.

The initiative swiftly materialized into a multifaceted campaign including a website, cooking videos, and printed program materials, which were distributed to all of KU's early education centers. I designed a printed goals tracker, recipe cards, several posters and a window cling. I may or may not have tested (and devoured) the recipe for Banana Caterpillars.